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Title
Text copied to clipboard!Media Relations Manager
Description
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We are looking for a Media Relations Manager to lead our external communications strategy and build strong relationships with media outlets. This role is essential in shaping the public perception of our brand and ensuring consistent, positive media coverage. The ideal candidate will have a deep understanding of media landscapes, excellent communication skills, and a proven track record in public relations or journalism.
As a Media Relations Manager, you will be responsible for developing and executing media strategies that align with our business goals. You will serve as the primary point of contact for media inquiries, proactively pitch stories to journalists, and manage crisis communications when necessary. You will also collaborate closely with internal teams, including marketing, executive leadership, and product departments, to ensure messaging is consistent and aligned across all channels.
Your day-to-day responsibilities will include writing press releases, preparing media kits, organizing press events, and monitoring media coverage. You will analyze the effectiveness of media campaigns and adjust strategies based on performance metrics. Additionally, you will maintain a database of media contacts and foster long-term relationships with key journalists and influencers.
To succeed in this role, you should have a bachelor’s degree in communications, public relations, journalism, or a related field. A minimum of 5 years of experience in media relations or a similar role is required. Strong writing, editing, and verbal communication skills are essential, as is the ability to work under pressure and manage multiple projects simultaneously.
This is a dynamic and high-visibility role that offers the opportunity to make a significant impact on our brand’s reputation and visibility. If you are a strategic thinker with a passion for storytelling and media engagement, we encourage you to apply.
Responsibilities
Text copied to clipboard!- Develop and implement media relations strategies
- Serve as the primary contact for media inquiries
- Write and distribute press releases and media kits
- Pitch stories to journalists and media outlets
- Organize press conferences and media events
- Monitor media coverage and report on PR metrics
- Manage crisis communications and reputation issues
- Build and maintain relationships with journalists and influencers
- Collaborate with internal teams to align messaging
- Maintain a media contact database
Requirements
Text copied to clipboard!- Bachelor’s degree in communications, journalism, or related field
- 5+ years of experience in media relations or public relations
- Excellent written and verbal communication skills
- Strong understanding of media landscapes and trends
- Proven ability to pitch stories and secure media coverage
- Experience managing crisis communications
- Ability to work under pressure and meet tight deadlines
- Strong organizational and project management skills
- Proficiency in media monitoring and PR tools
- Creative thinker with strategic mindset
Potential interview questions
Text copied to clipboard!- Can you describe a successful media campaign you led?
- How do you handle negative press or crisis situations?
- What strategies do you use to build media relationships?
- How do you measure the success of media relations efforts?
- What tools do you use for media monitoring and analysis?
- How do you ensure consistent messaging across channels?
- Can you provide examples of media coverage you secured?
- How do you stay updated on media trends and news?
- What is your experience with press events and conferences?
- How do you collaborate with internal stakeholders?
